NIBE has selected the UK as the first market globally to launch its new international brand campaign, marking a significant milestone in the company’s mission to accelerate the transition away from fossil fuel-based heating.
Launching during London Climate Action Week, the campaign introduces a new global platform centred on a simple but powerful message: “Removing fossil fuels from heating. For good.”
The campaign represents an evolution in how NIBE communicates the role of heat pumps in modern homes. While sustainability remains central to the company’s mission, the new platform broadens the conversation to include energy resilience, long-term security and reducing reliance on fossil fuel heating systems.
NIBE heat pumps help transition to reliable, future-ready heating technologies
The campaign will be visible across a range of high-profile locations in London during London Climate Action Week, including major outdoor advertising placements, transport hubs and targeted activations designed to engage policymakers, industry leaders and the wider public.
“For many years, discussions about heating have understandably focused on carbon reduction and sustainability. While those priorities remain central to NIBE’s mission, we are seeing the conversation evolve. Consumers are increasingly thinking about energy through a broader lens that includes resilience, reliability and long-term confidence in how they heat their homes. This campaign reflects that shift and demonstrates how heat pumps can help reduce reliance on fossil fuels while supporting a future that is both sustainable and secure,” said Maria Hagg, Head of Marketing Communications, EMEA at NIBE.
“We chose the UK as the first market to launch this new global platform because it is at an important point in its heating transition and is a market where these conversations are becoming increasingly relevant,” she added.
Olivia Downing, Head of Marketing at NIBE Energy Systems Limited, said: “Launching NIBE’s new global campaign in the UK reflects the importance of the British market in the transition away from fossil fuel heating. The conversation around energy is evolving. Alongside sustainability, households are increasingly thinking about resilience, energy security and long-term confidence in how they heat their homes.
“Our message is simple: the future of home heating should not depend on fossil fuels. Heat pumps are a proven technology, already used in millions of homes worldwide and they offer a practical path towards reducing reliance on fossil fuel heating while delivering the comfort and reliability homeowners expect.”
With more than 40 years of heat pump expertise and millions of installations worldwide, NIBE’s campaign highlights the maturity of heat pump technology and its role in supporting the transition to a more sustainable heating future.
The UK launch forms part of a wider international rollout that will be introduced across additional markets over the coming months.
For more information, visit http:www.nibe.co.uk .
