Building on the success of last year’s Accommodating Christmas, this year’s campaign tells a touching, multi-generational story of inspiration, career growth, and the enduring connection between family and Wernick’s values.
The video follows a young boy who idolises his father, a dedicated Wernick employee. Captivated by construction and his toy forklift, the child’s passion blossoms during a factory tour. Years later, he follows in his father’s footsteps, beginning an apprenticeship at Wernick and ultimately becoming a senior role. The narrative reaches its emotional peak with the son presenting his father with an unforgettable Christmas gift, symbolising the lasting bonds of family and heritage.
Produced in-house, the video reflects Wernick’s commitment to fostering internal talent. Wernick employees are involved throughout the process, including all acting roles. The young child starring role is played by the son of one of the marketing team.
Marketing Manager, Leigh Fennell commented,
“This project highlights our core values—heritage, staff development, and innovation—while delivering a heartfelt holiday message. The team has truly captured the essence of what makes Wernick special.”
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